A few companies have taken a lead in the exploding CBD infused beverage sector, namely New Age Beverages, Puration, Inc, and Kona Gold. But another company in this group, American Premium Water Corporation (OTC:HIPH) is poised to separate itself in the beverage and establishing a lead in the burgeoning CBD infused cosmetics sector, which has the potential to be as large as the CBD and cannabis infused beverage sector.
Yesterday, American Premium Water announced a deal to acquire distribution rights for Q4 Sports. There has always been a natural connection between sports and CBD. Many company’s have danced around this connection or have started to slowly embrace it, but American Premium Water’s deal puts the company at the forefront of Sport and CBD. As CBD becomes more prevalent in the world of professional sports (Major League Baseball last week took THC and CBD off its list of drugs of abuse), more companies will be forging the connection. CBD has been shown to be a natural remedy to fight muscle aches, joint pain, and a natural stress reliever, all benefits that professional and amateur athletes seek to maintain competitive advantage.
While American Premium is taking its own competitive advantage with the Q4 deal, the Company has leap ahead in the infused CBD cosmetic market. The global cosmetic products market was valued at $532 billion in 2017, and is expected to reach approximately $863 billion in 2024 according to a recent report published by Zion Market Research.
American Premium Water Corp. made significant acquisitions and partnerships so far this year, the Company recently announced that its LALPINA CBD will now be sold in 7-Eleven. The product will initially be sold at the 7-Eleven located at 11401 Ventura Blvd, North Hollywood, CA 91604. This location is part of a 25-store network owned by an individual franchisee, who is a part of the chain’s 7800+ network of stores in the United States. This development is part of 7-Eleven’s initiative to be a front-running retailer in the consumer CBD market.
After acquiring PlantBodyEssentials earlier in 2019, the company announced last month that they will launch sales with four products, three complimentary CBD-infused topical balms and one CBD-infused lip balm. The Company is also in discussions with retailers and distributors to sell the brand in stores.This is another step towards generating revenue for the Company and monetizing the Company’s assets. The plant + body product is exceptional and is priced competitively with comparable products.
This diversification strategy is establishing HIPH as a CBD conglomerate, giving it various revenue streams in the CBD space. This push to become a market leader in the CBD and cannabis cosmetic space separates HIPH from its beverage peer group and makes it a very compelling value investment.
Establishing a foothold in two high growth sector is enabling the Company to grab significant market shares across the overall CBD market. With the Company’s recent acquisition and distribution agreements it has entered into, there’s no reason to believe that the company’s momentum will slow anytime soon, presenting a very compelling investment opportunity.